Why Business Owners Double Down on Marketing When Sales Slip Many businesses have a peak season and a slow season. Knowing this model helps with planning for both the busy time and the slow time. However, when a business is missing the mark during what should be peak season, or

AI Is Here to Stay AI isn’t optional anymore. Whether it’s ChatGPT, Gemini, or the next tool on the horizon, businesses that refuse to adopt AI will get left behind. The question isn’t if you’ll use it — it’s how. And the answer to “how” comes down to one word:

Many business owners assume that if something needs to be done in their business, they must personally learn how to do it. They assume they need to take courses in graphic design, online marketing, accounting, taxes, etc.  All things that need to be done but are not directly related to

The word should is one of the most common ones that comes up when someone is complaining. Employees should know what to do. Customers should understand how the business works. Family members should help each other.   The problem is that shoulding isn’t a productive use of time or energy.

One of the scariest things about being in business is having to do things without knowing the outcome for sure. It might be that your side hustle has grown to the point where it really isn’t feasible to do it and your current job too. It might be that you

I’m a member of a Business Networking International (BNI) Chapter. I have been a member for over 10 years, and one of the benefits I’ve received is expanding my network. In fact, when my clients need help finding the right professional for a situation, I usually have a contact for