I see the same pattern over and over again: business owners trying to make a strategic decision but starting with the wrong question entirely. It’s easy to think that the decision you need to make is the right question, but that fails to account for some critical assumptions and doesn’t

At this point in the process, you’ve already done the thinking most business owners skip. You’ve paid attention to what actually happened. You’ve captured lessons instead of rushing past them. You’ve slowed down long enough to separate noise from patterns. Now you’re standing at the point where strategy either becomes

Once you finally have the space to think — whenever that is for your business — you need a clear starting point. That starting point isn’t a goal-setting worksheet or a long planning retreat. It’s Lessons Learned. Not complicated. Not formal. Just a structured way to understand what actually happened

Every year, December rolls around and business owners start feeling pressure. “I need to set goals.” “I need a new plan.” “I should get organized before January hits.” It’s the same energy behind New Year’s resolutions — the idea that if you don’t make a decision before the calendar flips,

Using Artificial Intelligence or AI as Delegation, Not Replacement AI isn’t about robots taking over jobs. It’s about taking the repetitive, low-value work off your people so they can focus on the things that actually move your business forward: serving customers, solving problems, and making decisions. Think of it like

Why Business Owners Double Down on Marketing When Sales Slip Many businesses have a peak season and a slow season. Knowing this model helps with planning for both the busy time and the slow time. However, when a business is missing the mark during what should be peak season, or